OUR MISSION 

The ACPR exists as a nationwide reference point for all Christians in public relations, particularly those in secular environments where support for their faith from colleagues is rare or unknown.

The Association offers

1. A resource to strengthen public relations practitioners whose approach to their work, particularly where moral or ethical issues are involved, is guided by their Christian faith

2. An opportunity through its membership to provide and obtain mutual support and advice on any problem, professional or personal, whether confidential or otherwise

3. A witness to the presence of Christians in the public relations industry, their commitment to the highest standards of honest practice and their motivation by faith to advance the causes of goodwill and understanding

4. A readily accessible ‘home’ for newcomers to public relations or the Christian faith while working in this sector

What the ACPR is not

1. A promoter of PR practitioners wishing to be seen as ‘holier than thou’

2. A source of pontification or comment on public issues of moment or matters of professional practice